Welcome to the official media platform of the World Black Hereford Association.

The Black Baldie is more than a cattle magazine. It is a resource. 
We share content with producers from all aspects of the industry and tertiary markets.  

Welcome to a new approach. 

The Beef Industry is an entity that is larger than many producers realize.
All customers are different. 
All customers change. 
All competitors react. 
All resources are limited. 
How you address each of these factors is uniquely significant to your operation. 

Strategic Marketing

Marketing Strategy, Advertising Direction, Social Media Guidance and Online Presence are ALL keys to a successful business. Advertising is just one component of Marketing. Times change and so do the Ps of marketing in the current mix when evaluating your brand. What are Ps of Marketing? Well, they're Pretty important and you can Peruse more information about them in our services section of this site. 

Advertising Design

Our design staff have accredited accomplishments from the American Marketing Association, American Advertising Federation and a LOT of happy clients over their decades of valuable experience. ​

Photography/Video

Our staff have a combined 50 years of photography and videography experience with many international magazine covers, national advertising campaigns and more interesting photo shoot stories than you can shake a stick at. 

Industry Information

We provide unique content to our readers and clients. Our articles are from a first hand perspective and are written by our staff and industry professionals. What industry are these professionals from? Our content will be provided by Supply Chain Management, Hospitality, Culinary, Logistics and even Beef industry professionals. We are in exceptional times and must look at the entire economy and how it works. We are asking questions like, "Does a shortage of home freezers have an impact on the Beef industry? What should a website cost to host and build? Where did we leave our keys?" The important stuff. 

We strive to serve the Beef Industry.
Our rates are beyond reasonable, they are realistic. 
We are here to provide a professional service in a professional manner with no hidden agendas or plans for world domination.
​We want you to sell more cattle to more customers in more places.