Strategic Marketing
The original 4 Ps of marketing (product, place, price and promotion) have been put out to pasture and NEW bloodlines (pithy, precious and prudent ) have been brought in. In an article from AdAge published July 2019 the following was stated; Microsoft found that “people now generally lose concentration after eight seconds.” What's more, venture capitalist Mary Meeker reported that even TV is not enough to keep our attention, as roughly 88 percent of Americans use a second device, such as a phone or tablet, while watching TV.
The proliferation of technology, boosted by better connectivity and faster speeds, has conditioned us to live life in a constant “channel surf” between devices, content formats and real-world and virtual dialogues. Our focus has deteriorated at such a torrid pace that even Ten-Second Tom would feel out of place.
This is a GREAT article that can be read in its entirety via AdAge.
The proliferation of technology, boosted by better connectivity and faster speeds, has conditioned us to live life in a constant “channel surf” between devices, content formats and real-world and virtual dialogues. Our focus has deteriorated at such a torrid pace that even Ten-Second Tom would feel out of place.
This is a GREAT article that can be read in its entirety via AdAge.
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